65% of Adults Use Social Networking Sites
"Fully 65% of adult internet users now say they use a social networking site like MySpace, Facebook or LinkedIn, up from 61% one year ago. This marks the first time in Pew Internet surveys that 50% of all adults use social networking sites. The frequency of social networking site usage among young adult internet users under age 30 was stable over the last year – 61% of online Americans in that age cohort now use social networking sites on a typical day, compared with 60% one year ago. However, among the Boomer-aged segment of internet users ages 50-64, social networking site usage on a typical day grew a significant 60% (from 20% to 32%)." -- Mary Madden & Kathryn Zickuhr, Pew Research Center, 8/26/11
Google Plus vs. Facebook ...What's the Difference?
"On 28th June, 2011 Google rolled out the beta version of its highly anticipated social networking site, Google Plus. It is no secret that Google has long been wanting to get a slice of the social networking market. So, what exactly is Google Plus and how does it compare to Facebook? In this post we are going to look at Google Plus Versus Facebook and examine some of their major differences." -- Louise Steiner, Social Media Today, 8/26/11
Not Guilty ... and Not Long Employed
"A Georgia jury has acquitted Frank J. Rybicki, assistant professor of mass media at Valdosta State University, of battery charges related to his shutting the laptop of a student in one of his classes in March. Rybicki denied hurting the student's finger, as she alleged, but said that professors have every right to shut a laptop when a student violates class rules or is rude by surfing the Web rather than using a laptop to take notes. Valdosta State, which removed Rybicki from teaching duties (but didn't change his salary) after the incident, has cleared him to return to teaching. However, in July, before his trial, the university informed Rybicki that this academic year would be his last." -- Inside Higer Ed News, 8/25/11
5 Steps to a Successful QR Marketing Campaign
"Are you wondering how to use QR codes to enhance your marketing? Keep reading to learn some tips for implementing 5 essential steps. Why QR codes? QR and other two-dimensional (2D) codes can be readily integrated into your current business marketing practices to bring your online content to a mobile audience in real time." -- Jeff Korhan, Social Media Examiner, 8/24/11