Thursday, May 31, 2012

Pew Internet: Twitter 2012

A new report was issued by the Pew Internet & American Life ProjectTwitter 2012. Twitter use on a typical day? I'm guilty (if that's appropriate) of daily use more often reading than tweeting.  I agree with their supposition that smartphones  may 'account for the uptick in usage,' I rarely (if ever) access Twitter via the web.
"As of February 2012, some 15% of online adults use Twitter, and 8% do so on a typical day. Overall Twitter adoption reamins steady, as the 15% of online adults who use Twitter is similar to the 13% of such adults who did so in May 2011. At the same time, the proportion of online adults who use Twitter on a typical day has doubled since May 2011 and has quadrupled since late 2010—at that point just 2% of online adults used Twitter on a typical day. The rise of smartphones might account for some of the uptick in usage because smartphone users are particularly likely to be using Twitter". - Aaron Smith & Joanna Brenner, Twitter 2012, 5/31/12
Read the overview and full report on the Pew web site.

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