Wednesday, June 11, 2014

Weekly Reader: Pinterest

Two Frequently Asked Pinterest Questions
"It’s easy to see why businesses love Pinterest. In addition to being one of the fastest growing social networks, Pinterest allows you to use rich visual content to drive traffic to your website, blog, or other social media properties. This is great news if you’re looking for a new way to reach your audience and promote your business, but also comes with certain challenges." -- Azure Collie, Business2Community, 6/9/14

Pinterest Beta Tests Do-It-Yourself Promoted Pins for Business
"Following the lead of other social networks like Facebook and Twitter, Pinterest is ramping up its marketing features. Back in September 2013, Pinterest announced it was beginning to experiment with sponsored pins. Now the company says it is rolling out a do-it-yourself promoted pin feature in beta too." -- Shawn Hessinger, Small Business Trends, 6/10/14

Pinterest Snags Longtime Apple Alums To Head Up Engineering And Design
"Social pinboarding site Pinterest today announced that it has picked up two notable new hires, both longtime Apple alums, to head up its Engineering and Design departments. All that funding is not going to waste, it seems. Michael Lopp, who was previously a director of engineering at Palantir, will head Engineering; Bob Baxley, the former Director of Design for the Apple Online Store, will become the Head of Product Design and Research." -- Sarah Perez, TechCrunch, 6/10/14

Why Pinterest is Driving Social Engagement (and How You Can Take Advantage
"Pinterest is leading the way for social growth. In a recent Forbes article, tool ShareThis said “Pinners,” or Pinterest users, had more share activity than Facebook or Twitter users in 2013." -- Adam Toren, Entrepreneur, 3/13/14

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