Weekly Reader

How to Manage Social Media in Higher Education
"Managing Social Media in Higher Education is no easy task. There is a lot of pressure to stay on top of current trends and strategies, maintain consistency in many channels, and ultimately build genuine digital relationships with our students that result in brand loyalty. Liz Gross, author of “How to Manage Social Media in Higher Education: A Guide for Campus Administrators”, joins us to give insight and tips on how to succeed in the fast-paced world of social media management." -- Amy Jorgensen, Higher Ed Live, 12/11/14

#TAGS New Homepage for Twitter Archiving Google Sheet
"Here at ProfHacker we’ve written quite a bit about Twitter over the years (as our archive of posts with the twitter tag reveals). One Twitter topic that we’ve addressed often is how best to maintain an archive of Tweets, whether your own or those associated with a particular hashtag. In two different posts, Mark introduced readers to what is, arguably, the best free solution for this: Martin Hawksey’s TAGS, “a free Google Sheet template which lets you setup and run automated collection of search results from Twitter.” -- George Williams, ProfHacker, 12/11/14 *

* Note: there's a great comment on this article with links to using IFTTT for this purpose.

BookCon To Partner With We Need Diverse Books For 2015 Conference
"BookCon and We Need Diverse Books are teaming up in 2015 for two panels highlighting diversity in literature. The panels, organized by ReedPop, the producer of BookCon, in partnership with We Need Diverse Books, will include prominent authors of color such as Jacqueline Woodson and Sherman Alexie. One of the panels will focus on children’s literature, while another will center on diversity in science fiction and fantasy." -- Claire Fallon, HuffPost Books, 12/11/14

Twitter 2014 Year in Review
"It was a big year for Twitter in 2014. Their first year after going public, people expected them to make the news on the regular—which they did. From a brand new look to being banned in Turkey, Twitter was a regular feature in the headlines.Here is a brief review of the year that was for Twitter." -- Evan LePage, Hootsuite, 12/8/14


New YouTube Tool Tells You If Your Video's Song Is Copyrighted
"Music copyright issues often get YouTube videos muted or even blocked. Now the service launched a new feature that lets video creators check those song rights before uploading, the company announced in a blog post on Monday." -- Stephanie Chan, ReadWrite, 12/9/14

Acing the Interview
"Job market candidates can spend months preparing written materials such as research statements and teaching philosophies, but invitations to interview usually leave candidates with only weeks or even days to prepare. What are the most important things to do before and during an interview? " -- Melissa Dennihy, Inside HigherEd | Career Advice, 12/3/14